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The Association is a non-profit organization based in Zambia dedicated to providing business development services to micro, small, and medium enterprises (MSMEs) to promote their growth and sustainability. They have a clear vision and established objectives and functions that include formulating policies, conducting sector analysis, facilitating BDS to MSMEs, identifying and categorizing BDS providers, creating and maintaining a database, and promoting internationally comparable BDS standards. The Association has a team of experienced professionals who work closely with stakeholders, including the government and donors, to promote equitable economic growth and prosperity in Zambia.